Exclusive Deals: EAU DE MARS

Thursday, June 30th, 2011 - 10:43 pm - Fashion Avenue

I spotted EAU DE MARS during one of my regular trawls for new companies to feature in the Tee Directory. They immediately caught my eye with their unique, artsy designs. Started by veterans in the mainstream fashion industry, the brand was created out of a desire to break out of the box most street fashion brands confine themselves to. EAU DE MARS has three collections: Classics, Premium, and Limited Edition, each with their own qualities and design styles. All of the shirts are made with eco-friendliness in mind, which means organic materials and processes are used whenever possible.

My style has changed such that I no longer wear these kinds of designs, but I still cant help but stop and look whenever I see funky character illustrations, such as the one featured on Undercover in Creature Town. I like how EAU DE MARS chose to stick with a simple black and white palette, which helps balance out the weird visual style of the design. This shirt is limited to 200 pieces.

This design, Cosmic Eskimo isnt available yet (leaving me to wonder why all three colorways are up in the store with no preorder option, even, but I digress), but I had to post it because its so weirdly awesome in the same way as the one above. Once again, this is one of those instances where the one-color print looks great, and works well with the eerieness of the illustration.

EAU DE MARS is off to a great start with a good concept and a bevy of above-average designs. Their web presence is attractive and easy to navigate. My only qualm once again is how almost half their store is comprised of Coming Soon products which arent even available for preorder. So while at first glance it looks like there are more than 5 shirts to choose from, a second leaves you disappointed that there are, in fact, only two. Nevertheless, a minor issue. Be sure to check them out, and use our exclusive coupon code for 15% off your order!

Midnight Fashion