Ghd

The Story of ghd

Wednesday, March 9th, 2011 - 11:32 am - Fashion Life

Have you heard of ghd hair stylers? If not, where have you been for the past ten years? Hair straighteners and styling products made by ghd, or Good Hair Day, are top of the range when it comes to heat styling. Adored by celebrities and professionals, ghd straighteners are still affordable and practical for the everyday user.
Almost everyone has heard of the ghd brand, whether they know exactly what it means or not – that’s because since its formation in 2001, ghd has become a household name worldwide, and not without reason.
The celebrity following for ghd began almost as soon as the brand came into existence in 2001. It was immediately noticed by salons and celebrity figures, and a cult following sprang up in response. It took only a couple of years for ghd to make a huge turnover in profits and spread to television advertising and sponsorship to spread the word. In 2004, ghd launched and broke the USA and released its first Pink styler, a tradition it has continued every year since in association with Breakthrough Breast Cancer, raising money for cancer research with every pink styler sold.
In 2007, the Pink stylers still going strong, celebrity names like Madonna and Gwyneth Paltrow were actively vocalising their support of the brand. The following year ghd was awarded Super Brand status – the mark of true top quality. In 2009, aside from winning a whole host of awards, pop diva Lady GaGa announced her support of the brand and sales continued to skyrocket. Following on from the Super Brand, last year ghd was named the Cool Brand of 2010/2011, a name they have lived up to with the recent launch of their “sleekest ever styler”, the Midnight Collection Gold Styler.
In 2001 ghd formed, hit the ground running and hasn’t looked back! Pick up a styler of your own from your nearest ghd approved hair salon, which you can find at http://salonlocator.ghdhair.com/ and join the ghd revolution.

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