How Well Will the New Maybelline Fit Me Blushes Fit You?

Monday, January 31st, 2011 - 8:21 pm - Fashion Tips

Maybelline Fit Me Blush in Medium Nude on cheeks

Things that can be hard to find: four-leaf clovers, true love, Bigfoot and blushes that deliver a natural cheek flush. This spring Maybelline intends to make one of them easier to find with Fit Me, their new line of blushes, foundations, concealers, powders and bronzers designed to simplify the process of finding your perfect shade.

What is the Fit Me process?

It doesn’t sound too revolutionary to me, but the idea is that they organize the products from light to dark in the display. Each row represents one shade intensity, with the lightest shades on top (row 100) and the darkest shades on the bottom (row 300). Each row will have the full range of foundation, powder, concealer, blush and bronzer for each shade intensity.

To further streamline the process, the product names are short and sweet. For the blushes, for instance, instead of cutesy monikers, Maybelline went with simple, straight forward names like “Light Pink” and “Medium Mauve.”

This afternoon, I took a quick look at four of the 12 blushes ($5 each; available in 12 shades) in Deep Rose (a matte reddish rose), Medium Nude (a shimmery pink), Deep Nude (a light matte peachy pink) and Light Pink (a medium matte peachy pink).

First row: Deep Nude and Light Nude; second row: Medium Mauve and Medium Coral; third row: Deep Coral and Deep Rose

First row: Medium Nude and Light Rose; second row: Light Pink and Light Mauve; third row: Medium Pink and Deep Mauve

Fit Me Blushes clockwise from the dark pink pan on the lower left: Deep Rose, Medium Nude, Light Pink and Deep Nude

Clockwise from the dark pink pan on the lower left: Deep Rose, Medium Nude, Light Pink and Deep Nude

Fit Me Blushes from the left without the flash: Deep Rose, Medium Nude, Light Pink and Deep Nude

With the flash

Judging by these four shades, sheer is the name of this game. I don’t see a ton of pigment of here. I had to build up these swatches to accurately convey the colors, but on my cheeks these blushes don’t look anywhere near as intense. With them I have to use several layers to achieve the flushed look I like, and even the darkest color, Deep Rose, takes three.

But they are easy to blend due to how sheer they are, and that’s a positive. I also like that the powders aren’t grainy.

As for the packaging of the blushes, it’s fairly sturdy plastic, but I find the cases difficult to open (I actually chipped a nail on one, boo!). And the brush Maybelline included isn’t gonna win any awards; it doesn’t apply color evenly.

On the plus side, the blushes I tested today did last a good, long while. About eight hours, so there’s that.

Bite down on this

Red flags go up any time there are sharp, shiny hooks around. That is to say, I paid a visit to the dentist today for a cleaning.

I know it’s good for my chompers and all, but that chair is probably one of my least favorite places in the world, blah! Got it out of the way though.

In other news, how was the rest of your hump day? Did you go to one of the MAC Wonder Woman release parties last night? I wanted to go, but I was plum tuckered out. If you went, did you bring anything home?

Oh, have you seen the animated intro on the MAC website? Pretty neat, huh? Don’t forget to turn up the sound!

Midnight Fashion